Family-owned and proud of it (Champagne, France – Day Four)

During my week I had several engaging discussions with many of my hosts, and we shared our philosophies on wine and champagne. As this was my second visit to Champagne and considering my history with Domaine Chandon Australia, I feel like I have come to a reasonably good understanding of Champagne and what the most important things are. Champagne as a product is probably the best example of wine marketing, and brand strength and recognition has been built around the category. Today there are many more competitors for champagne around the world, and with so many houses and so much wine coming out of this small region, the question becomes how to stay relevant and competitive in a saturated and (currently) stagnant market?

A lovely welcome at Pol Roger